Community.
Your organization's biggest asset. More valuable than intellectual property, inventory, brand, or land. Your community goes wherever you go. Your next big thing is only as successful as your original big thing - your community.
Recursive Framework
A recursive community framework for organizations looking to start a community from scratch.
Communities begin through a shared sense of purpose. A mission that unifies community members across user segments, successfully building towards a shared vision.
Hands-on stewardship through careful curation and implementation of these eight elements enable communities to go from zero to one, and beyond.
Audience
Everything starts with an audience. A group of peopled tuned into your organizations mission.
Accessibility
You wouldn't share your secret hangout password with just anyone, would you?
Governance
Leadership comes in many forms. How will you inspire your members to stay on mission and realize your vision?
Fandom
From nascent audience member to hero evangelist, true communities run on fandom.
Discoverability
A treasure map that guides your members right to the speakeasy backdoor.
Habit Formation
Reliable participation as strong as the sun, the moon, and the tide.
Identity
It may not be your whole personality, but the world knows you for being a member.
Network Amplification
The architecture and mechanisms that drive scale int he modern era.
Beyond platform.
Community is more than just a selection of platforms you use to communicate with your members. Discord, a forum, an app, or a physical event space - these are are only one small part of the overall puzzle.
Community has a true sense of unified purpose, shared culture, spirit, identity, and experiences.
Mission
Develop world-class frameworks, models, and tools to enable a new generation of elite community-focused managers.
Vision
A business world where the value of community is tried as a tier one priority by every organization regardless of culture or creed.